The Prospecting Lab is where the heavy lifting happens in our proprietary process. The lab is made up of three key steps: Lab Work, Field Testing, and Analytics. These steps are where we define, test and refine the messages and techniques that we use to reach your prospects, get them to listen and then agree to a sales presentation.
Step 1
Lab Work
The first step is to identify who those most qualified prospects are. Our trained program manager's work with you to define the key metrics and industries that align with your product/service offering. From there a comprehensive contact list is developed and submitted to you for your approval. Only then is the lab work complete, and field testing can begin.
Step 2
Field Testing
To achieve the results you want, we also match the most appropriate prospecting consultant and prospecting method to the specific needs of your campaign. Each consultant is evaluated on their skill set, experience level and personality so they always deliver consistent and credible communication to your unique audience.
Step 3
Analytics and Quality Assurance
All of our prospecting consultants are seasoned, U.S. professionals and are 100% accountable to you, everyday. That means we are never pushy, always courteous and respectful and every conversation is taped and documented. Our reports and playback capabilities give you complete control to constantly adjust and be kept abreast of progress daily. For we are not satisfied until you are delighted.